As the world of media and advertising becomes more fragmented due to the internet do not rule out key print publications yet.
Vogue ad pages are up almost 10% over last year and up 25% from the year before.
The interesting part of this September issue (beside the fact that you need a forklift to move it) is that there are bar codes within the publication that will link to advertisers’ Facebook “Like” buttons. This will provide a nice analytic to see how the print is pulling as well as allow future “push” messages through Facebook. A great blending of conventional and internet advertising.
Vogue’s September Issue Leads Fashion Pack With 584 Ad Pages
http://adage.com/article/mediaworks/vogue-s-september-issue-leads-fashion-pack-584-ad-pages/228826/
Cheers,
Glenn Zagoren
CEO
